Red London


Our Strategy

Here at Red London, we run a 60% investment to 40% development portfolio. Investment acquisitions are often mixed tenure with a minimum 4-year secure income. Development opportunities are predominately freehold sites with well supported transport infrastructure where the average first time buyer home is below GBP500k.

A selection of our services are as follows:

  • Identify the opportunity, including off market acquisitions
  • Bespoke financial structuring
  • Advise on the level of development opportunity
  • Utilise exceptional local market knowledge especially south London
  • Manage and deliver planning process value enhancement
  • Lead the development of a site through construction
  • Residential sale and brand marketing
  • Asset management and sophisticated client reporting

Our Founders

Aseem Sheikh

Aseem Sheikh graduated from the Welsh school of Architecture in Cardiff and has over 19 years’ experience in the architecture and construction industry. Aseem has advised on the acquisition and development of numerous sites including his own around London for funds & HNWI in the UK & Abroad. Aseem is the Chairman of Vauxhall One (Business Improvement District). He sits on the GLA Nine Elms Strategy Board, KOV Forum Board and St Johns Church amongst other CSR roles. He is often published for his works promoting beekeeping on London’s Mosques within the urban environment.

Ali Yassin

Ali Yassin was previously based in London for several years where he worked in investment banking, public sector healthcare management, and private equity. Ali joined Abu Dhabi Holding Group in 2009 where he worked in a senior advisory role. During his time he was involved in numerous finance and investment transactions including several real estate transactions. Ali has a Masters in Finance from the London School of Economics & Political Sciences, and is a qualified and chartered member of the Chartered Institute of Management Accountants and the Chartered Institute of Securities & Investment in London, UK. Ali also holds an Islamic Finance Qualification.

Our Expertise

Red London has formed a partnership with one of London’s leading design engines. We therefore work alongside architects and designers to creatively assess and develop opportunities faster than others.

Base Associates

Base Associates are chartered architects, specialising in providing architectural services for public, private and international clients in the health, education, transport, retail, residential, leisure, cultural, workplace and industrial sectors.

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Base Bespoke

Base Bespoke have an unrivalled track record in delivering exceptional interiors on new build and refurbishment projects in London – working with some of the leading manufacturers and consultants to exceed their clients aspirations.

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Base Media

Base Media are a bunch of pixel knitting, layout manipulating, brand whisperers (definitely a real thing). They live for two things; designing stuff that makes you smile, designing stuff that makes them smile and counting better.

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